Who We Are

Funnest CLE ever. Permanently changed my attitudes and beliefs about public speaking.
— Jack Hurd, Hurd Law

It all started when…

A couple of freelance actors from the United States relocated to Sweden aiming to blend their entrepreneurial spirit, artistic talents, and American business savvy in a swiftly diversifying society. 

Over the years the methodology proved to be an "apt" solution

(pun intended)

for training needs across multiple sectors.

Kjersti’s background in international peacebuilding alongside Judson’s ability to sell water to fish blended seamlessly.

Together these two

“art-trepreneurs”

created a unique method for training humans to be more

AUTHENTIC, DYNAMIC, CONFIDENT COMMUNICATORS

in the workplace. 

Their technique,

Applied Performance Training (APT)

Discovering one's unique core strengths,

Fostering collaboration among teams,

&

Learning human-centric strategies for successful business. 

From PEACEBUILDERS to CORPORATE LEADERS to TRIAL LAWYERS


The Apt Team

JUDSON WEBB

Judson Webb, a Co-founder, and Executive Trainer at The Apt Company, stands out as an expert in the Viewpoints technique of performance studies from Naropa University. Judson has carved out a thirty-year career as a professional artist working in both live theatre and independent film. He has contributed significantly as an actor, writer, and producer, and hosts expertise as a meditation instructor.

Internationally, he has worked with nonprofits and NGOs as a peacebuilding consultant where he orchestrates conferences, retreats, and workshops that foster personal growth and effectiveness in communication and leadership. At The Apt Company, Judson uses this varied set of skills to enhance public speaking, leadership, and soft skills among professionals.

KJERSTI WEBB

Kjersti Webb, a Co-founder and Executive trainer at The Apt Company trained in the revered MFA theatre programs in Lecoq and Dell ‘Arte physical theatre traditions, earned her bachelor’s degree in theatre from Naropa University, and holds a pedagogic certification from Embodied Poetics in London. She co-founded Everything Theatre Company with Judson Webb in 2011 and has been pivotal in leveraging physical and applied theatre to support individual and corporate development. Her enthusiasm is evident as she brings her extensive facilitation and workshop design skills to the The Apt Company team, enhancing our training portfolio.